Linked by twitterfire on Tue 25th Oct 2011 21:15 UTC
Multimedia, AV has published an article titled "The Case for Piracy". The writer shows how copyright has been hijacked by corporations and that publishers are their own worst enemies. "One of the main reasons we all have anti-piracy slogans embedded in our brains is because the music industry chose to try and protect its existing market and revenue streams at all costs and marginalise and vilify those who didn't want to conform to the harsh new rules being set."
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The Case for Piracy
by pandronic on Wed 26th Oct 2011 08:07 UTC
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It's really easy to get rid of "piracy" ... offer the products that people want, when they want them at a reasonable price and in an easy way.

Don't get me started on music. I've actually owned a legal music store in my country and after this experience I fully support music piracy. The big labels really raped music. It's all about the mighty $. They are inflexible, greedy, short-sighted and ruthless. They don't understand anything about the market and what people want. Executives don't make decisions, they fear responsibilities, they only follow the rules they get from far away (rules that, by the way, have nothing to do with the specificities of the local markets).

They don't care about the future of music or their industry. They just want money now!!! While was selling billions of songs in Russia at 0.05$ a pop, we were selling thousands at 0.9-1.8$ a piece. We had signals that if we'd lowered our prices by that much, we'd have sold probably millions of songs. But there was no one to listen.

It took about two years to sign a contract with one of the big labels ... 2 fucking years. And they made us raise the prices from 0.9 to 1.8, because they wanted a certain amount of money for every song sold. Why sell millions of songs at a lower price when you can sell a dozen at 10 times the price the public will pay for them.

Then there was the DRM. It was expensive to implement, expensive to support so we said this is stupid and if they don't want to sell DRM-free we don't want them on our store, because the market doesn't want this. Needless to say we weren't able to sign with a lot of them until the global trend was to go DRM-free. But why listen to the little guy that actually knows the market and what he's talking about?

When interest for mp3 downloads started to fade, we looked into streaming. They seemed open at first, but just because little dollar signs lighted in their eyes. "Sure, you can have our music, but use our servers that sometimes don't work, promote only the singers we want and not the singers the public really wants and all this for a small fee. How about 1 cent for every time someone on your site listens to a song?" That was the moment we said fuck you and closed shop. The market here doesn't even support 0.01 cents, let alone 1 cent. We were told that this were the rules from abroad and there was nothing to do.

So here's what I have say ... download the shit out of mainstream music if that's what you like. Don't give them your money because labels don't deserve it (and artists don't get a dime out of that). Don't watch music on Youtube because the labels get money out of that too. Just download it from torrents, DC++ hubs or whatever. Support the artists you like by going to their concerts and buying merchandise or albums directly from them.

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