Linked by Thom Holwerda on Wed 16th Nov 2011 00:11 UTC
Microsoft OSNews writing about social networks? Yes, it happens, and today is one of those days. We all know Facebook is king here, with a massive userbase and a seemingly unbreakable hold over the market, with Twitter covering the more public side of social networking. Google does some stuff in a fringe somewhere with something called Google+ which tries to combine Facebook and Twitter, but it's effectively a ghost town with a confusing interface. So, if you're Microsoft, what are you going to do? Well, build your own social network, of course!
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by Adurbe on Wed 16th Nov 2011 22:24 UTC
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I disagree with your analysis about Microsoft chasing the markets. I think its a little more intelligent than that. For reliantly little investment they have the bones in place for established markets,keeping an eye out for a gap.

Facebook has made a fair few gaffs recently, if a gap opens up, they have a product in place, to build on, to exploit it. The alternative would be to buy one in and rehash it.

This is how MS has always worked and it has served it well! Take for example the Office, XBOX or Windows itself, they were going into markets that were 'flooded' with a Clearly dominant player. With patience and money they have now come to be in the top 3 of and/or dominated for a decade.

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