Linked by Thom Holwerda on Mon 5th Dec 2011 22:48 UTC
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Member since:
2006-07-14
This is a marketing failure. People freak out when they see a shipping fee thats %60 of the price, even if the total isn't that bad of a deal. The right approach is to price that at $140 with $20 shipping. The company still gets the same amount of money, but it seems like a better deal to most people.