Linked by David Adams on Tue 13th Dec 2011 03:12 UTC
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Member since:
2005-07-12
Short Answer: They should "own" just the OS.
The long answer:
An unfortunate trend that is happening with software is that a major component of purchased software has become a platform for selling more software or services. This is has happened with MacOS X, with the inclusion of the app store. This is happening with Windows to an even larger degree, as all indications are that a certain OS feature (the ability to run Metro apps) is only accessible through Microsoft's store. This is also happening with games, where even boxed copies of games purchased at a store sometimes require installation of the publisher's own storefront.
This has the side effect of making a piece of software's ability to sell more software nearly as important as the software itself. Which is a bigger success: Windows 8 being a huge step up from Windows 7, selling millions and millions of copies, but the app store gets ignored? Or, Windows 8 is a mediocre upgrade, sells one third the number of copies by comparison, but everybody that buys one relies exclusively on Microsoft's app store?
The way trends are going, the latter scenario is preferable, at least for Microsoft. People that want or depend on better software take a back seat to the requirements of the sales staff.