Linked by Thom Holwerda on Thu 15th Dec 2011 16:56 UTC
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Member since:
2006-01-04
They decided to do it alphabetically. So they spent $13 million conducting market research in which they asked focus groups to name a country that starts with A and another that starts with B. After spending another $4 million running statistical analysis on the results (plus an additional $87 million trying to keep the analysis computers running, since after all they were Windows machines), they came to the conclusion that the ideal A country is Australia and the ideal B country is Brazil. Shortly they will be running a $150 million ad campaign depicting Kermit the Frog and Al Gore traveling from Australia to Brazil.