Linked by Thom Holwerda on Wed 4th Jan 2012 18:28 UTC
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Member since:
2011-01-14
A certain amount of the cost has to be apportioned to development time. Working in R&D myself, I know our company would be utterly sunk if someone decided to copy the instrument we sell and undercut us in the market. Thankfully it hasn't happened yet but there's always a chance. There were about 3 years of development put into that machine by a team of around 15 poeple - that's not cheap! We need to be able to sell this machine for up to 10 years to make our money back...
Of course, "developing" rounded corners on a phone didn't exactly cost Apple much, which is where the whole system breaks down. Yes, you should be able to defend your product in order to benefit from the large investment. No, you shouldn't be able to defend a design which would take any reasonable person a few minutes to come up with...
Edited 2012-01-05 14:05 UTC