Linked by Thom Holwerda on Fri 20th Jan 2012 13:41 UTC
Talk, Rumors, X Versus Y "This week, tons of websites are reporting that Apple is catching up with Android when it comes to U.S. smartphone market share. The reports are based on some new data from Nielsen, a metrics company that measures smartphone use. The only problem: people are completely misinterpreting the data." Numbers are fickle beings.
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Sad state of journalism
by porcel on Sat 21st Jan 2012 10:58 UTC
porcel
Member since:
2006-01-28

Here is the relevant part of the article:

Nielsen didn't provide any info explicitly describing the change in overall market share, so I went back and pulled its last set of published numbers, showing U.S. smartphone market share for the third quarter of 2011. In those numbers, Android was at 42.8 percent and Apple was at 28.3 percent of the overall smartphone market. In the new quarter-four numbers, Android is at 46.3 percent while Apple is at 30 percent. Data from ComScore, another independent metrics company, shows a similar scenario.

So did Apple grow in overall smartphone market share from the third to fourth quarter? Sure. But so did Android. And Android grew quite a bit more, gauging by Nielsen's measurements -- twice as much, with a total share increase of 3.5 points compared to Apple's 1.7. Despite the boost in iPhone sales following the launch of the iPhone 4S, the gap between the two platforms has actually continued to widen.

Damn facts. Always getting in the way of a good story.


What surprised me is that I had seen the faulty conclusions quoted in reputable newspapers as fact. Do journalists do any fact-checking any more?

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