Linked by Thom Holwerda on Tue 24th Jan 2012 22:08 UTC
Apple Apple reported its quarterly results, and thanks to the iPhone 4S and the iPad, Apple is putting out bizarre figures - 37 million iPhones, 15.5 million iPads. "The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter." Is this the end of Android's dominance, or just a single uberquarter due to the new iPhone?
Permalink for comment 504570
To read all comments associated with this story, please click here.
RE[3]: Color me unimpressed
by rhavyn on Wed 25th Jan 2012 17:43 UTC in reply to "RE[2]: Color me unimpressed"
rhavyn
Member since:
2005-07-06

Actually not accurate. This is talking about how many devices were sold by Apple. Sold by Apple != Devices in use. These would be sales to retail outlets, like AT&T, Best Buy, etc. Those organizations buy the units from Apple, and then resell them. Apple gets to report those as sales, even though the devices may be sitting in a warehouse at the customers location. It most certainly does not mean that the devices are activated in any way shape or form.

I would be curious to see the activation numbers for iOS devices, as I am guessing they will be close to Androids numbers.


Actually it is fairly accurate. Your description of what Apple considers a sale is correct, but you need to correlate that with the inventory data Apple publishes in their quarterly results. Apple maintains incredibly low inventories (and it was below even their low standard this past quarter) which allows them to ensure that every device purchased from them by a reseller will actually be sold to a consumer in a short period of time. Apple does not have warehouses of devices sitting around and their inventory management ensures that resellers can't stockpile warehouses of devices.

Reply Parent Score: 2