Apple Reports Bizarre First Quarter Results
Linked by Thom Holwerda on Tue 24th Jan 2012 22:08 UTC
Apple Apple reported its quarterly results, and thanks to the iPhone 4S and the iPad, Apple is putting out bizarre figures - 37 million iPhones, 15.5 million iPads. "The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter." Is this the end of Android's dominance, or just a single uberquarter due to the new iPhone?
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RE[5]: Color me unimpressed
by rhavyn on Wed 25th Jan 2012 19:27 UTC in reply to "RE[4]: Color me unimpressed"
rhavyn
Member since:
2005-07-06

You are saying that Apple does not have centralized storage of their products throughout the US in order to ship out to stores that are ordering them, but rather ship directly from the manufacturers overseas to Joe's Electronic Store in Anywhere, USA? Such a model would be disastrous - as it not only delays the time in which a retailer could actually receive the product (due to shipping time as well as dealing with customs), but added costs in which the manufacturer is now fully in charge of handling shipping and orders (making inventory a huge nightmare) instead of going with a cheaper bulk shipping rate.

You may want to rethink things a bit......


You are aware that Apple ships from their manufacturing facilities directly to consumers, right? It generally takes 2-6 days from order to delivery. They do maintain some inventory (generally around 3-4 weeks worth) for standard configurations of their products, but they do not have massive amounts of product sitting around (their sell through is so high they can't keep up with manufacturing as it is, they couldn't have warehouses full of stuff if they wanted to). Since they have so little product sitting around, it's fairly easy to correlate end user sales. Inventory data is available in their quarterly reports, you can look it up. Apple drop shipping directly from China is also well known information for anyone who has ordered a high demand item or a custom configuration.

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