Linked by Matthew Johnson on Tue 31st Jan 2012 22:24 UTC
PDAs, Cellphones, Wireless In its analysis of last year's smartphone market in the U.S., NPD found that market share for Apple's iOS went up following the release of the iPhone 4S, to 43 percent of all smartphone sales in October and November from 26 percent in the third quarter. Android, meanwhile, retained its lead, but lost market share towards the end of the year, dropping in October and November to 47 percent from 60 percent in the previous quarter. These are some dramatic shifts in market share but what do they really mean to you and me?
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Moreover, this shows your bias: "you would need to start from the launch of the iPhone 4 and go until just before the release of the 4S."

Why wouldn't you also exclude the tail end of a product cycle as well when this also skews things? This too is an observable, repeating trend.

Or better yet: just take a full year's result that will include the up- and down-draft of a product cycle.

Edited 2012-02-01 03:09 UTC

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