Linked by Matthew Johnson on Tue 31st Jan 2012 22:24 UTC
PDAs, Cellphones, Wireless In its analysis of last year's smartphone market in the U.S., NPD found that market share for Apple's iOS went up following the release of the iPhone 4S, to 43 percent of all smartphone sales in October and November from 26 percent in the third quarter. Android, meanwhile, retained its lead, but lost market share towards the end of the year, dropping in October and November to 47 percent from 60 percent in the previous quarter. These are some dramatic shifts in market share but what do they really mean to you and me?
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RE: iOS sales increased, tl;dr
by steve_s on Wed 1st Feb 2012 14:57 UTC in reply to "iOS sales increased, tl;dr"
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Market share is about the percentage of sales, not the total number of sales. It's about how the market is shared out.

The graph that you have linked to shows pretty clearly that Android's share of the market went from 60% in Q3 2011 to 47% in Oct/Nov 2011. That's a loss of market share.

Had they gone from 20% share in Q1 to a 40% share in Q2 and onto a 47% share in Q3 then you could say that their market share growth reduced.

The quote you copied did clearly say that Android had retained its lead, and thus sold more products, but its market share had reduced...

Comprehension is so very important. ;-)

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