Linked by Matthew Johnson on Tue 31st Jan 2012 22:24 UTC
PDAs, Cellphones, Wireless In its analysis of last year's smartphone market in the U.S., NPD found that market share for Apple's iOS went up following the release of the iPhone 4S, to 43 percent of all smartphone sales in October and November from 26 percent in the third quarter. Android, meanwhile, retained its lead, but lost market share towards the end of the year, dropping in October and November to 47 percent from 60 percent in the previous quarter. These are some dramatic shifts in market share but what do they really mean to you and me?
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RE[2]: iOS sales increased, tl;dr
by Beta on Wed 1st Feb 2012 15:32 UTC in reply to "RE: iOS sales increased, tl;dr"
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Market share is about the percentage of sales, not the total number of sales. It's about how the market is shared out.

Sales are sales, market share is market share. It’s pretty easy to understand. Here quoting wikipedia: "Market share is the percentage of a market accounted for by a specific entity."

Android gained market share in Q4, they did not lose it ‐ it just did not gain as much as it had previously been gaining.

Had they gone from 20% share in Q1 to a 40% share in Q2 and onto a 47% share in Q3 then you could say that their market share growth reduced.

That is exactly what happened and my issue with this article ‐ it is based on the faulty premise that Android market share shrunk.

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