Linked by Matthew Johnson on Tue 31st Jan 2012 22:24 UTC
PDAs, Cellphones, Wireless In its analysis of last year's smartphone market in the U.S., NPD found that market share for Apple's iOS went up following the release of the iPhone 4S, to 43 percent of all smartphone sales in October and November from 26 percent in the third quarter. Android, meanwhile, retained its lead, but lost market share towards the end of the year, dropping in October and November to 47 percent from 60 percent in the previous quarter. These are some dramatic shifts in market share but what do they really mean to you and me?
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Tony Swash
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I agree that using market share as a proxy for the factors that determine whether a given platform has a healthy OS ecosystem or not, or a viable and healthy future or not, is not that useful. It's a left over metric from the PC days when it was the metric. Market is not irrelevant but just not that central anymore, other key metrics (developer focus, profitability, the availability of third party software and peripherals, etc) have become detached from market share, market share no longer drives those metrics.

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