Linked by Thom Holwerda on Fri 17th Feb 2012 22:42 UTC
Windows Microsoft has officially unveiled the new Windows logo, and unlike the several previous Windows logos it's no longer a flag, but actually a window. Which is weird, since Metro doesn't have windows. Love this bit: "It does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.)." A well-deserved jab at Apple's inexplicable obsession with skeuomorphic My First Operating System-esque interfaces.
Permalink for comment 507668
To read all comments associated with this story, please click here.
Is this a joke?
by UltraZelda64 on Sat 18th Feb 2012 00:22 UTC
UltraZelda64
Member since:
2006-12-05

From the article:

In some ways you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. From the simple two color version in Windows 1.0 to the intricate and detailed renderings in Windows Vista and Windows 7, each change makes sense in the context in which it was created. As computing capabilities increased, so did the use of that horse power to render more colors, better fonts, and more detailed and life-like 3D visual effects like depth, shadows, and materiality. We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. And what started as a simple “window” to compliment the product name became a flying or waving flag.

Am I the only one who sees the irony and backwards thinking in this? With only two primary colors--blue and white--and no real curves to think of, this logo is probably *the* most bland, simplistic logo in Windows history. And yet, here it is, in 2012. The successor to some much more colorful and complex logos (ie. with curves) of the past.

This thing is, literally, just one light-blue rectangle, separated in the center both horizontally and vertically with two straight white lines, and at a very slight angle so it looks less square/rectangle-like. That's it. No gradients, no more than two basic colors, no curves, nothing. If this is all our technology for developing images can do right here in 2012... then it looks like we're going backwards. But then, maybe that's the point: with Metro, Windows *is* making clear strides backwards in terms of usability, at least for those users of desktop, non-portable, non-touchscreen devices. So I guess in that way it does make sense; a hint at what's to come with our real-life experience of the future versions of Windows?

Microsoft's marketing department seems to be so desperate for change, so hell-bent on doing everything for everyone no matter what class of computer they use, and so desperate to change things drastically so they can spout new bullshit aside from the usual "faster, more intuitive, more secure than ever before" that they'll even dumb down their logo. Wow.

Edited 2012-02-18 00:29 UTC

Reply Score: 8