Linked by Thom Holwerda on Mon 27th Feb 2012 11:19 UTC
Windows There's a lot of news coming out of Mobile World Congress in Barcelona today, but since we can't compete with the well-funded gadget blogs, I suggest you read up on the details at The Verge (or Engadget). One thing stood out to me, though. While the entire industry is moving towards more cores, more megapixels, more gigahertz, more display inches - Microsoft is doing the exact opposite. Windows Phone has been updated and optimised to run on slower hardware.
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RE[3]: Comment by kaiwai
by kaiwai on Tue 28th Feb 2012 01:43 UTC in reply to "RE[2]: Comment by kaiwai"
kaiwai
Member since:
2005-07-06

1) I think thats because economics of scale: since iPhone and famous branded Androids sells by tens of millions every month, Apple and Motorola/Sony/Samsung/LG/HTC can get better deals from suppliers. You can argue that some of these manufacturers also assembly WP7 phones, but i bet that they allocate the premium parts and R&D money for their best seller products. So even if MS gives for free WP7 licenses, the hardware will offset the price.

2) I'm impressed that Zune still exist.


One could also argue that Microsoft restricting the choice of SOC's one can use also limits the vendor because what it would allow for example is the same hardware from Android to be re-used for a Windows Phone 7 device with the only difference being the operating system and case it is sold in rather than having to have multiple SOC's across the product lines which drive up costs for the handset vendor. As noted in an interview not too long ago, there is a move apparently to expand the number of SOC's supported via the move to a Windows NT core which is apparently more flexible when it comes to the ability to add new SOC support than it is with the current Windows CE 6.0R3/7.0 hybrid.

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