Linked by Thom Holwerda on Fri 24th Feb 2012 21:59 UTC
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Member since:
2008-01-01
[...]
There is in fact two sides of the fence -- the consumers imagination/perception of what business "should" be doing, and the real world business of being a business. "
I'm not saying that the business should stop advertising and I am not dismissing their right to do it. Keep it, get money for it, sure, but please don't shove it into my throat because it's 2012 and customers are more aware than 60 years ago:
- we don't need information that the product exists anymore, we get it from friends, reviews and social media.
- we know we should be respected and if the ad is good, we'll watch it and talk about it with friends (just look how youtube went with ads that you can skip them after 3 seconds, good consensus!)
- we do not wish to be called thieves for no apparent reason/proof.
- ETC.
Advertising is still crucial for current business models and I acknowledge that, but good, respecting advertising models can benefit both the customer, the vendor and the advertising world.