Linked by Thom Holwerda on Tue 13th Mar 2012 20:42 UTC
PDAs, Cellphones, Wireless A big day today for 20 million Android users out there: Samsung has started the process of updating the Galaxy SII to Android 4.0 Ice Cream Sandwich. Sadly, only a few European countries and South Korea will get it this week, although you can flash the official ROM yourself if you so desire (like I did today). Sadlier sadly, its TouchWiz is virtually identical to that of Gingerbread. Update: This is what HTC is doing to Ice Cream Sandwich. And I thought TouchWiz was bad. Please... Just - stop. Stop it. Stop doing this. Go away.
Permalink for comment 510586
To read all comments associated with this story, please click here.
RE[2]: Why do they even bother?
by unoengborg on Wed 14th Mar 2012 17:43 UTC in reply to "RE: Why do they even bother?"
Member since:

As moto CEO explained mostly bc carriers want that. Stores that feature rows of seemingly differing phones with identicall UIs just doesn't genrate sales. This is apparently proven by lackluster WP sales.

Ths low WP7 sales have nothing to do with that all WP phones have the same technical spec, the same OS and the same look and feel. You could just as well try to prove the opposite by looking at Apple, all iPhones comes with the same OS, and still Apple is the leading brand in the smartphone market.

So my conlcusion would be that sales are not related to branded user interfaces customizations. If I need a phone I go and buy one phone, not two phones. If I have to chose from 20 dull models or 20 different models I will still leave the shop with just one phone. The differences in hardware will be enough for people to decide what phone to buy. If you don't beleive me, just look at the discussions on various forums on plastic Samsungs vs heavy metal unibody HTC.

Wouldn't it be much better to sell the phones with a vanilla OS and offer the customizatons as a luxury option. That way samsung could sell Touch Wiz to HTC, Motorola and Sony buyers for a price, the higher the better. A high prices would only point out the luxury value, and offer it for free if you bought a Samsung phone.

That way users that liked Touch Wiz would have an incentive to buy Samsung, and Samsung could still make profit from people that liked Touch Wiz but preferred non Samsung hardware, and finally they would not put off people that dislike Touch Wiz from buying Samsung phones.

They could also have a faster upgrade cycle for the software than for the phones. That way they could sell upgrades to none Samsung hardware owners, and once again give Samsung users an incentive to buy a new phone as the new phone of course always would give them the latest luxury Touch wiz.

Reply Parent Score: 2