Linked by Thom Holwerda on Wed 14th Mar 2012 00:13 UTC
Google "The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus. Technically I suppose Google has always been an advertising company, but for the better part of the last three years, it didn't feel like one. Google was an ad company only in the sense that a good TV show is an ad company: having great content attracts advertisers." Note we're looking at a Microsoft employee. His points still carry some validity, though.
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Between a rock and hard place
by Tony Swash on Wed 14th Mar 2012 17:52 UTC
Tony Swash
Member since:
2009-08-22

Googles sole source of revenue (95%) comes from selling internet advertising coupled to user data and the vast majority of that comes from advertising associated in some way with the internet being accessed from a browser on a traditional PC. That world is going away. It's going away because increasingly people are accessing the internet though mobile devices (where mobile advertising is a piffling small market), or not via a browser but via an app, or spending most of their time inside walled off places like Facebook where Google is not collecting much user data or selling advertising.

Being dependent on just one revenue stream leaves Google vulnerable and the way the internet and technology and computing are all developing is threatening to undermine that one revenue source, possibly quite quickly. Hence Google2 is becoming a much more focussed creature than Google1 (even though the still fairly shambolic internal structures it inherited from Google1 is making the development of focus hard) and Google2 is trying to expand and deepen revenue collection. Google1 could afford to be altruistic and could try to be ethics and value driven. Google2 can't. Although Google2 can still talk the talk it inherited from Google1 it is often acting in an entirely different way a lot of the time. I wonder how long the disconnect between words and deeds will last?

As Brian Hall asked in a recent post

"You tell me -- based on Google's actions not the words of the CEO -- what is Google's stance on:

Net neutrality
Search neutrality
Operating in China
Patents and patent lawsuits
Licensing
Open standards -- that they do not control
Android -- without other Google products embedded
Web innovation - that they do not control"



I liked Google1 and I wasn't too bothered about being dependent on or watched by Google1 as I used it's excellent free offerings. I am not so sure about Google2, I find myself looking for alternatives to Google services a lot more now. And they are available

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