Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
Permalink for comment 511636
To read all comments associated with this story, please click here.
What is the interesting question?
by Tony Swash on Fri 23rd Mar 2012 16:50 UTC
Tony Swash
Member since:
2009-08-22

This is a strange and not very satisfying article .

It seems to fall into a endlessly repetitive body of work which seeks to show, often in forensic detail, that Apple is not innovative, and that many of things that people might think are Apple innovations are not really Apple innovations at all but stolen/borrowed/copied from other people. So what? What is proved by that? That Apple is just like other companies when they are clearly not? That there is nothing unusual about Apple when there clearly is?

Surely the most interesting question about Apple is what does it do that is different or better than the other companies and which might explain it's phenomenal longevity and recent stratospheric success? How could Apple go from being a desktop computer maker with a tiny market share to entering three entirely new markets (music players, smart phones and tablets) and utterly disrupting them with massively successful and profitable new products, and along the way take over the music retial business, become the most profitable desktop computer maker and end up the most valuable company on the planet?

To me these seem much more interesting questions and ones whose answers might reveal some interesting things about the modern state of the electronic and computing technology industries.

I taken it as given that any explanation of the success of Apple and it's products that relies heavily upon the idea that is it all down to some sort of voodoo marketing, or worse that it is all do to do with stupid consumers making the wrong decisions, is a merely a form of intellectual collapse and we can move beyond such idiocies.

So with that caveat Thom, I ask you tell us what do you think makes Apple special and why do think it has been so amazingly successful?

Reply Score: 3