Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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It's already been answered: the reality distortion field. I personally don't find Apple products that appealing, but then I've never been particularly susceptible to advertising, whether it be TV campaigns or word-of-mouth campaigns.

eg, I've been a Cowon customer for a few years now. They're kind of top of middle range and their players are always more featured and more spacious than a similar priced iPod and they don't force you to use iTunes.

There really is nothing special about Apple, not even its ability to create myths around itself that gets its customers believing in it - exactly as the article and Kaplan discusses. More than a few people have noticed today's Apple could easily be the talking head on a screen that gets smashed by a woman hammer thrower that IBM was back in the day.

Apple is not the only company completely dominating its own market that seems exceptional. Google does it in search. Facebook does it in social media. IBM does it in mainframes. Microsoft does it in corporate desktops. They're all entrenched in their own market by their own myths. They won't be breaking into anyone else's market.

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