Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
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Member since:
2007-02-18
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_acti...
about 4 minutes plus is where it gets interesting.
I say "drawn in" is a better description because if they believe in what a for-profit company does, then they've bought the sales pitch. The company doesn't, in return, care about its customers in the same way. So to "believe" in a company is being "drawn in".
I can, say, believe in what Medicins Sans Frontiers do. I can believe in what TED does. I can even say I believe in what IBM does - at most for their fundamental scientific research. But Apple? Believing in a company whose sole output are overpriced shiny trendy gadgets? When it's that kind of belief, that automatically qualifies as being "drawn in".
Please note that by "drawn in" I don't mean "taken for suckers", although a sizeable portion of Apple buyers are suckers. People are allowed to like Apple products, but once they make it out to be a reason to support a company beyond paying for stuff, that's being "drawn in".
* I think the TEDx speaker tries too hard to make a strong case out of a weak correlation. The talk does suggest something though - the "inspiration" that generates "belief" - is a marketing ploy by Apple. Nothing more. Nothing less. He says, right around the 4 minute mark, that is why Apple is so good. They reverse the common marketing sales pitch. However - it is still a sales pitch. Believing in something that is ultimately a sales pitch is being drawn in.
Edited 2012-03-23 18:35 UTC