Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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RE[2]: Comment by lucas_maximus
by lucas_maximus on Fri 23rd Mar 2012 19:12 UTC in reply to "RE: Comment by lucas_maximus"
lucas_maximus
Member since:
2009-08-18

This is true.

However having to sell something to upper management is normal in most companies. If you can't convince them of the benefits you are unlikely to convince customers of it.

When you have a very specific product catalog like Apple, I am not surprised it had to go before the "big man" himself before it would be accepted.

Edited 2012-03-23 19:13 UTC

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