Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
Permalink for comment 511667
To read all comments associated with this story, please click here.
David
Member since:
1997-10-01

So true. Compared to the amount of money spent by a company like Procter and Gamble or Unilever in order to convince people to use their toothpaste, the amount of money Apple spends on advertising is a rounding error.

You can say that Apple products or the semi-mandatory Apple ecosystem don't appeal to you for whatever reason (and there are myriad valid reasons), but people aren't drawn to Apple products for irrational reasons, or because of "advertising."

People buy Apple products because of their inherent qualities, and people become loyal to Apple products because of their consistent quality. And Apple fans get very angry when Apple produces something that doesn't make the grade.

Reply Parent Score: 1