Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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Dude. Are you serious? Do you REALLY think the largest (by market cap) and most profitable tech company on earth can be created based on some advertising?

What about all that #1 in customer satisfaction and #1 in customer service stuff? You think that's also marketing?

Apple does not even do that much advertising and very few people ever bother watching an Apple keynote so unless you think there is a huge conspiracy your argument is pretty weak.

Having read comments on this site and other sites and heard the opinions of many Apple buyers, it's easy to see that a lot of the "customer satisfaction" stuff is partly due to people being a lot more willing to forgive Apple products - hence the reality distortion field.

Your apologetics is exactly the kind of thing the distortion field does. That's why Apple, as you say, don't do that much advertising. Furthermore they know that people buying overpriced trendy gadgets will defend their choices more vehemently than those who are more careful with their money. It's a well known psychological phenomena.

Apple do more than marketing. They do psychology. Do people really think Apple would create the the iPad, for example, if they didn't know that people would buy it out of a reflex reaction?

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