Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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"It's already been answered: the reality distortion field. I personally don't find Apple products that appealing, but then I've never been particularly susceptible to advertising, whether it be TV campaigns or word-of-mouth campaigns.

Fail. Intellectual collapse. Explaining a phenomena like Apple's last ten years by waffling about the reality distortion field pathetic drivel.

The fact that you call it a Phenomena is proof of the reality distortion field...

You made the argument that Apple is somehow unique. Well, I gave my reasons why they're not actually unique, but follows in the footsteps of other companies who have similarly cornered a market of their own.

Using phrases like "Fail", "Intellectual collapse", "waffling" and "pathetic drivel" without having made counter-arguments is itself a fail.

Sorry, but Apple is not special. Don't feel sad. They're just not. People buy Apple for media devices out of reflex. In the same way people buy Coke out of reflex. In the same way people use Google search out of reflex. In the same way people expect others to have a Facebook account out of reflex.

Never underestimate the power of Pavlov.

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