Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
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Member since:
2011-07-06
Apple is predominantly about marketing and retailing. It does not actually manufacture anything. It isn't an integrated manufacturer in the same sense as Samsung. It is all about immense media clout; thanks to its immense advertising & PR machine with a humongous budget. This media clout over a period of 30 years has resulted in an army of irrational fan following who would buy every product that comes out of Apple and defend all devious acts of the company. It's amazing that the largest company by market value, despite having highly questionable/monopolistic restrictions with regard to the App store and its iOS platform, attracts no adverse attention by the media and the FTC. The kind of media coverage that Apple gets is incredible!
What Apple is exceedingly good at is create myths. As Eric Raymond has pointed out in the past, “Mac was a slick repackaging of design ideas from an engineering tradition that long predated Jobs[Apple] (in this case, going back to the pioneering Xerox PARC WIMP interfaces of the early 1970s). Which would be fine, except that Jobs created a myth that arrogated that innovation to himself and threw the actual pioneers down the memory hole.”
Raymond went on to state “nearly a quarter-century later Jobs would repeat the same game with the iPhone. The people who did the actual innovating in smartphones – notably Danger with their pioneering Hiptop – got thrown down the memory hole by Jobs’s [Apple's] mythmaking .”