Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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The only reality distortion field around here is the one in the heads of people who think that Apple's success is based on marketing. If one does not recognise that Apple is above all a products company then I fear you may be living in a parallel universe. A universe in which this:

is a copy of this

Microsoft's advertising budget each year exceeds Apple's. Looking at this chart of the advertising spend by the biggest spenders one can see that Apple's budget is fairly modest.

Fail. Intellectual collapse. Pathetic rambling. (I can do it too.)

You really really think advertising budget is all that matters? It's who you market to and how you market it. Apples advertising, while not as costly, is REALLY EFFECTIVE. For you to claim the effectiveness advertising is all about how much money is spent on it is ridiculous. Apple advertisements wins awards. If you think the quality of an advertising campaign (rather than the size and duration) has no appreciable effect on customers, you're living in a land of unicorns.

Furthermore, MARKETING is not just advertising. It is about creating the perceived value, which is mostly about appealing to hipster twats. You can do that without that much advertising. A large part of it can simply be dressing like a hipster twats and you've got those twats' attention.

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