Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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So marketing is a form of social engineering?

Social engineering is a fancy term for marketing. Anything that involves manipulating perceived value through means other than manipulating real value can probably be classified as social engineering.

This is not to say it's a bad thing. But for people like galvanash to completely dismiss the effects of marketing is lunacy. Especially when people are willing to fork out more money than is sensible.

If anything, marketing, the manipulation of perceived value, is the only thing that can explain Apple's utter domination.

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