Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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by siraf72 on Sun 25th Mar 2012 05:46 UTC
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Apple steals, we all know that. So does everyone else. Apple's "innovation" though is in the detail. There are thousands of great tech ideas constantly floating about and most turn to nothing, when Apple puts it's grubby little mitts on one, they turn it into success. The devil is in the detail. Apple did not invent the WIMP interface but it did create (invent?) many of the features we take for granted. Apple did not invent touch screen phones, but again many of the features considered to be generic now, first appeared on the iPhone.

As for Apple being the next IBM, who knows. Personally, I don't see it. Apple's approach (at least under Jobs) has been to "bet the company" every couple of years. IBM was never so bold. Apple's DNA dictates the engineers and designers have a much bigger say than in companies like IBM. The decision making process is far far faster. Apple doesn't do market research or focus groups. It's in their DNA to skate to where the puck will be.

Whether it will stay like that in a post Steve Jobs era remains to be seen.

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