Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
Permalink for comment 511802
To read all comments associated with this story, please click here.
Member since:

The publishers actually go out and buy the books. So even though they lose money doing so, they bump up their sales figures. Once it reaches a critical point, the fact that their sales growth figures are so big that they start getting on lists become advertisements in themselves, causing people to buy them just for being on the list. This further accelerates those figures and pulls the figures up even more. It's a well documented marketing practice and phenomenon.

Sure, but it only works (i.e. results in a net profit) if the book doesn't suck. The product DOES matter, or people stop buying it... Then you get into a negative feedback loop - consumers have some power in the equation too...

Once they get enough hipster twats buying, the wannabe-hipster-twats see the once overpriced gadget as suddenly worth the money.

Same thing. In the end the product still matters...

The greatest trick marketing ever pulled was to convince gadget nerds that marketing doesn't exist. I think that's how that quote goes...

I don't think anyone has said marketing doesn't exist... They simply said THEY LIKE THE PRODUCT. The problem with your whole argument is that you twist marketing into some supernatural force that can make people like things that are in fact totally worthless crap. I'm not saying that can't happen (pet rock?), but it is relatively rare - and it is possible for a heavily marketed product to actually be good on its own merits.

Liking an iPad doesn't make you an idiot. Thinking that liking an iPad makes you an idiot DOES make you an idiot... It simply ignores the fact that people like the freedom to spend money as they see fit - they can rationalize a choice. Marketing influences them, but it doesn't control them.

Do you buy bottled water? Your an idiot. Do you ever buy anything you see on TV? Your an idiot. Do you drive anything more expensive than a $1500 used car? Your an idiot. Do you play video games or watch movies? Your an idiot.

I'd bet a whole lot of money that one of these applies to you... How do you like being called an idiot?

Edited 2012-03-25 06:02 UTC

Reply Parent Score: 2