Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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RE: Not feeling this article
by kwan_e on Sun 25th Mar 2012 06:02 UTC in reply to "Not feeling this article"
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As for Apple being the next IBM, who knows. Personally, I don't see it. Apple's approach (at least under Jobs) has been to "bet the company" every couple of years. IBM was never so bold.

Thomas Watson Jr bet more than the entire company on mainframes. And I think Watson, its Deep Blue and Deep Thought predecessors, and its fundamental science research is more bold than anything Apple or Microsoft or Google has done. Apple knows it can do well by selling what people want - but it can never be so bold as to invest in the quantum mechanics research that IBM does that enables Apple to make its products in the first place. IBM also contributes to cancer research and other diseases. IBM was also bold for getting rid of its PC arm. IBM was also bold for being the first company to adopt a equal opportunity policy before it became law, and they did it in the racist South.*

"Apple being the next IBM" is not saying that they will be the "next big thing". It's saying they will be the next "too big" thing.

* Of course, IBM completely mishandled the case with Lynn Conway, so let's keep it real. And IBM is a shadow of its former past in terms of boldness.

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