Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
Permalink for comment 511827
To read all comments associated with this story, please click here.
RE[3]: Not feeling this article
by kwan_e on Sun 25th Mar 2012 12:28 UTC in reply to "RE[2]: Not feeling this article"
kwan_e
Member since:
2007-02-18

That's just my point, i don't see any evidence of Apple being too big just yet.


That's kind of how it is with things that are not too big but are on their way to becoming too big. Things that are not too big often don't appear too big until they become too big in hindsight.

If Steve Jobs was still healthy, I think Apple could have created a lot more. Apple could afford to be more bigger simply with him at the helm. OSX, the iPod, the iPhone, then the iPad came under his tenure and I think that variety is a key part of their success. Unless there's another Steve Jobs persona in Apple, or somewhere they can import from, the most Apple will be able to create is the next OSX, the next iPod, the next iPhone and the next iPad, but not the next iSomethingSufficientlyDifferentAndExciting. The next iSomethingSufficientlyDifferentAndExciting I think does more to boost the Apple mythology than an iPhone 6 could. And it is this potential shrinkage in Apple creativity that might be what causes Apple to become too big.

If Tim Cook manages to create* the next iSomethingSufficientlyDifferentAndExciting, I'll happily eat my words.

* Create in the Al Gore sense, of course.

Reply Parent Score: 1