Linked by Thom Holwerda on Tue 17th Apr 2012 09:40 UTC
PDAs, Cellphones, Wireless European carriers are dissatisfied with the Nokia Lumia phones, Reuters has found out. According to the carriers, the Lumia phones are simply "not good enough" to compete with the iPhone and Android phones. Nobody comes into stores asking for windows phones, and one carrier executive said "if the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell". Ouch.
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RE[2]: Lazy carriers
by boblowski on Tue 17th Apr 2012 13:23 UTC in reply to "RE: Lazy carriers"
boblowski
Member since:
2007-07-23

No, I agree with blue_fox there, that's too simplistic.

Manufacturers can only do so much. In a modern marketing environment it's impossible to get the right products to the right market without the proper support of the channel.

Now I understand that those in the channel prefer the easy money first. But to justify their lack of willingness to invest in products and markets with a simple 'the manufacturer should try harder', that's a bit steep.

To see just how short-sighted that is, just look at Apple retailers and distributors: they sell a product with a huge mind share and market pull, but with almost no profits left for anyone actually selling it.

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