Linked by Thom Holwerda on Wed 18th Apr 2012 13:54 UTC
Windows If you ever needed any proof it's anything but roses ans sunshine over at Microsoft's Windows Phone division, it's this. The next version of Windows Phone, WP8, will run on the NT kernel, which marks a pretty substantial departure from the current release. This raises the question: will current handsets be upgradeable to WP8? First, Microsoft indicated no. Then they said yes (interview retracted). And now, they're saying no again.
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Of course!
by bornagainenguin on Wed 18th Apr 2012 14:40 UTC
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Microsoft is trying an innovative approach called "Insulting Your Customers" as a marketing scheme, hasn't anyone been paying attention?

First they do the whole "Smoked by Windows Phone 7" thing where they try to compete in a rigged competition and insult prospective buyers.

Then they have their Nokia division run adverts on TV claiming that everyone who was using a mobile phone was a sucker and an idiot paying to do beta testing for the Lumia 900.

What could possibly backfire with this approach?


EDIT: Actually this is nothing new, anyone else remember "The Mojave Experiment" they did where they pretended Vista was a new operating system? Yeah, when your marketing campaign relies on telling people "You're too stupid to know this is good!" the product and the company that spawned it is dead, it just doesn't know it yet...

Edited 2012-04-18 14:43 UTC

Reply Score: 5