Linked by David Adams on Fri 20th Apr 2012 01:31 UTC, submitted by fsmag
"When I started working on a no-DRM, open-standards-based solution for distributing high-definition video on fixed media ('Lib-Ray'), I naturally thought of Theora, because it was developed as a free software project. Several people have suggested, though, that the VP8 codec would be a better fit for my application. This month, I've finally gotten the necessary vpxtools and mkvtoolnix packages installed on my Debian system, and so I'm having a first-look at VP8. The results are very promising, though the tools are somewhat finicky."
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2012-04-21
I suppose the aim is for people who like to keep a physical copy of all their movies and whatnot in such a format that will be readable far into the future, and for Indie filmmakers and such who may not wish to or who may not be able to afford all the various kinds of license fees needed to make BluRay - and/or DVD - discs. The license fees can apparently be really costly "
Exactly.
I'm very conscious that Lib-Ray is almost certainly going to remain a niche product alongside proprietary standards like DVD and Blu-Ray. What I'm doing is embracing that, and trying to make it good at that role.
Thus I'm considering things like ease of producing Lib-Ray releases in small runs (because indie filmmakers and free culture projects often need to do that).
People are already working around the Blu-Ray problem. The Blender Foundation, for example, has released HD video on data DVD-ROMs. But there's not really a defined standard for it, and that's what I wanted to fix.