Linked by Thom Holwerda on Mon 30th Apr 2012 11:53 UTC
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Member since:
2006-08-26
I would think you would take it farther than just having the app available in the app store. You might tie the activation so that when you activate your Windows RT tablet you can immediately tie it to the B&N store. As amazing as it sounds, that one little barrier of having to install the app vs having the app already on there is enough to make a large number of people to go with the default.