Linked by Thom Holwerda on Thu 10th May 2012 22:09 UTC
Windows The partnership between Nokia and Microsoft deepens. Updates to Nokia Lumia devices change the Marketplace tile to a specific Nokia tile - unheard of for Windows Phone, which is governed by strict rules. This is part of the Tango update. Is this an innocent change, or the prelude to fragmentation, or worse - a fork? While that's probably a little dramatic, this probably does worry the other Windows Phone OEMs.
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I think it was to be expected since Nokia, besides of course MS, is the only other company beating really hard on Windows Phone.

The problem for Nokia is: is it going to pay? No one knows yet. And if it fails I hope they kept one ace up its sleeve because they are going to need it badly.

On the other hand, Microsoft can play wait-and-see (well, more like: if it does not work first time, try again and again until it sticks) like they did on many occasions (word x wordperfect, dbase x (access+foxpro), excel x lotus 123, xbox x playstation, etc). They have a huge money influx from office and windows and, contrary to what many say, this is not going away any time soon.

Anyway, if it fails Ballmer will feel the heat. Probably "game over" for him (so sad, poor guy, NOT!).

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