Linked by Howard Fosdick on Sat 19th May 2012 08:59 UTC
PDAs, Cellphones, Wireless Smartphones have become the preferred computer of the masses. Sales surpassed those of personal computers in 2010, having grown over 50% per year for several years. Nearly 500 million smartphones shipped in 2011. This radically shifts the terrain in the consumer operating system competition that was, for years, firmly decided in favor of Windows. This article analyzes the New OS Wars.
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Comment by RichterKuato
by RichterKuato on Sat 19th May 2012 15:48 UTC
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I don't believe Windows is a strong consumer brand. Windows just has strong lock-in. PC's don't sell because of the Windows branding.

There is a myth that software platforms only have room for a few top platforms. This is just a overly simplistic of the market. The limits of platform adoption are on how willing a consumer is to buy new hardware/software. That depends mostly on what the product is capable of and how valuable that is to a consumer.

If HP came out with a iPhone that was the same only it was more durable with longer battery life and better customer support. That could sell.

If RIM came out with a new software platform that was similar (but incompatible) to iOS only with software that was better than iOS software is some meaningful way, like filled some purpose iOS software didn't. That could sell.

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