Linked by Thom Holwerda on Thu 24th May 2012 17:23 UTC
Apple "For their part, most Apple employees seem more than satisfied with Cook. He often sits down randomly with employees in the cafeteria at lunchtime, whereas Jobs typically dined with design chief Jonathan Ive. It is a small difference that speaks volumes about how employees can expect to interact with their CEO. At Apple, Jobs was simultaneously revered, loved, and feared. Cook clearly is a demanding boss, but he's not scary. He's well-respected, but not worshiped. As Apple enters a complex new phase of its corporate history, perhaps it doesn't need a god as CEO but a mere mortal who understands how to get the job done." A must-read. Quite fascinating.
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RE: Comment by Radio
by Athlander on Thu 24th May 2012 21:28 UTC in reply to "Comment by Radio"
Athlander
Member since:
2008-03-10


Hrmpf. Slightly over the top. As if it was a personal sacrifice to let himself be photographed, when it is in fact basic PR.


Yes, I don't see where the article was going with this. It was clearly a PR stunt - an "Apple cares about its workers" sort of thing - and they were playing to Tim Cook's perceived character.

There was a suggestion that this contrasted with Steve Jobs' attitude but the fact that Steve Jobs didn't visit Foxconn could arguably be said to be playing to his perceived character.

The article is genuinely interesting in some of the details about the changes at Apple, but it reads more like a promotional piece designed to show investors that Tim Cook is a safe pair of hands.

From the details given, it seems less like a new CEO making his mark and more like a former-COO continuing the work Jobs had assigned to him.

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