Linked by Thom Holwerda on Mon 11th Jun 2012 22:23 UTC
Apple Marco Arment: "After two years, the Mac Pro was 'updated' today, sort of: now we can choose slightly faster two-year-old CPUs at the top end, and the other two-year-old CPU options are cheaper now. That's about it. No Xeon E5 CPUs, no USB 3, no Thunderbolt. They're even shipping the same two-year-old graphics cards. Same motherboard, slightly different CPU options from 2010. That's it. The message is clear: Apple doesn't give a shit about the Mac Pro." Paint, red, scout, girl.
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RE: But why?
by lfeagan on Mon 11th Jun 2012 23:15 UTC in reply to "But why? "
lfeagan
Member since:
2006-04-01

Although the profit margin has increased, it isn't a notable difference. Xeon's don't drop in price by more than 10% over their lifetime for NIB parts.

Apple's high-end users are victims of Apple's success with phones and tablets. Although the absolute revenue from Mac Pro sales is likely increasing the relative contribution towards revenue is dropping like a rock. Apple, like any well-run company, invests resources in areas that benefit them the most. There is, however, great danger in becoming overly dependent on a single market segment. If for nothing other than reasonable diversification Apple should continue to invest in machines geared towards content creators (and not just content consumers).

Sadly, if you read books such as Innovator's Dilemma, you will realize how incredibly difficult it will be to make this happen. There is great inertia that must be overcome.

I was also greatly disappointed by the Mac Pro update and will continue hackintoshing along for my large memory needs working on stitched panos.

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