Linked by Thom Holwerda on Mon 11th Jun 2012 21:19 UTC
Apple Apple held its keynote speech just now, kicking off its developer conference. The company announced minor refreshes for its laptop line, introduced a stunning new laptop with a Retina display, and gave a sneak peek of iOS 6, which will launch in the Fall.
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RE[3]: Pricing
by MOS6510 on Tue 12th Jun 2012 17:40 UTC in reply to "RE[2]: Pricing"
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I think Apple would be wise to have at least one sub-$1000 laptop.

Their laptops are good and popular, it wouldn't make sense to price themselves out of the market. I know they don't want to sell crap, but I'm sure they can make a fine MacBook for less than $1000 or even $900.

Considering the money they make with their iOS devices, I would strain the profit margins of MacBooks to gain market share. They can get some money back from app store sales anyway.

iMac sales are ever increasing, but at that rate it still will take 2 billion years to get a significant marketshare. They can expand OS X market share using MacBooks, if they can offer them at a low price.

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