Linked by Thom Holwerda on Thu 14th Jun 2012 15:15 UTC, submitted by Jos
PDAs, Cellphones, Wireless And the burning platform is still, uhm, burning. "Chief Executive Stephen Elop is placing hopes of a turnaround on a new range of smartphones called Lumia, which use largely untried Microsoft software. But Lumia sales have so far been slow, disappointing investors." It's a shame to see a once proud company in such a downward spiral, but alas, it's the way of business. If you get complacent - as Nokia had gotten - you will fail.
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RE: Its a restructuring
by Moocha on Thu 14th Jun 2012 22:21 UTC in reply to "Its a restructuring"
Moocha
Member since:
2005-07-06

I agree, the very much avoidable Symbian collapse is a huge problem, but where you see hope for the Lumia I see complete failure by any standards you care to name - profitability, average sales price, market share, desirability, brand, you name it.

The problem is that in order to compete in the markets you mention (the developed world - highly saturated markets) you need a much better phone than the Lumia series can provide (you're going against the iPhone), OR you need high sales volume on a profitable handset (current Lumias are sold at cost or at loss, and no, it's not relevant if you report a 500% growth if your baseline share was 0.1%).

If you try to compete in those markets with a product that barely cuts it as a mid-range phone and neglect markets with much, much higher growth potential like India or China where you were enjoying a dominant market position... then you're simply trying to commit suicide...

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