Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
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About Damn Time
by n4cer on Tue 19th Jun 2012 00:27 UTC
n4cer
Member since:
2005-07-06

This is something I've been wanting MS to do for a long time. At the very least, particularly when covering new ground, release their own small line of hardware that serve as best practice reference designs to deliver the message to OEMs, "THIS is what you need to be doing!".

OEMs shouldn't be angered. They already support non-Microsoft devices. They partner closely with MS competitors like Google while often giving lackluster efforts towards MS initiatives (TabletPC, Origami, and any most PlaysForSure devices say, Hi!). Turnabout is fair play.

MS has been creating reference designs and new technologies for OEMs to integrate into their systems. They've tried to get them to be creative. This move is way overdue, and, for me, very much welcome.

There's plenty of room to innovate. The Windows 8 systems shown at Computex, particularly by Asus, are some of the more creative takes on PC hardware I've seen in a long time. MS is simply another option, and a force for OEMs to up their game and breathe life back into the industry. Even though I'm very interested in the devices they've shown, I'm also still interested in what's been shown by OEMs, and what's to come.

One other point -- MS is, at least initially, limiting the availability of their PCs to Microsoft stores (online, and brick and mortar).

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