Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
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There goes the OEM market ...
by kateline on Tue 19th Jun 2012 01:28 UTC
kateline
Member since:
2011-05-19

From the competitive standpoint MS had to make a tough call. Do they get into tablet hardware themselves and piss off their OEMs when they most need them? The answer turns out to be "yes."

If MS succeeds with this, they gain more profitability than ever, with control of both hardware and software for tablets. If they fail, there sure won't be any OEMs willing to help them out.

Should be interesting to see how this one turns out.

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