Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
Permalink for comment 522857
To read all comments associated with this story, please click here.
RE: About Damn Time
by Radio on Tue 19th Jun 2012 08:50 UTC in reply to "About Damn Time"
Radio
Member since:
2009-06-20

MS has been creating reference designs and new technologies for OEMs to integrate into their systems. They've tried to get them to be creative. This move is way overdue, and, for me, very much welcome.

There is a world of difference between making a nice shiny prototype and making the same thing on an industrial scale at an acceptable price point and without too many returns. Do you know how much do the awesome computers you see on display in conferences and trade shows cost? 10.000 $.

Don't believe me?

I was surprised to find fairly polished Windows 8 tablets at Computex, and it turns out I was right to be surprised. Everyone worked overtime to get devices ready by Computex, in most cases resorting hand building prototypes to the tune of $10K a piece.

http://www.anandtech.com/show/5968/acers-iconia-w700-tablet-windows...

I don't know for you, but dividing the price of a product by ten (while increasing production, keeping quality high, and starting new products) is not small job. Try to work in manufacturing for once. MS poured tons of money in this, spent hours and $ making tons of prototypes, and the tablet crashed during the demo - and they have neither a price nor a shipping date.

Edited 2012-06-19 08:53 UTC

Reply Parent Score: 2