Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
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My long winded analysis
by Nelson on Tue 19th Jun 2012 10:10 UTC
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The OEM defenses here are sickening. People really don't grasp just how vile and incompetent these companies are.

They are the same ones who:
- Ship shoddy , cheap, sub par hardware
- Try to squeeze every dime out of you with fucking Norton AntiVirus trials and a bunch of random crap ware
- Routinely DENY software updates to their devices
- Ship the hardware with ridiculous, idiotic skins which eat battery and kill performance

But they've always been a middle man to enable easy scaling out of form factor diversity. Plus they have a retail footprint that someone like Microsoft never had.

I view them with the same hatred that I view mobile operators. Means to an end, but inefficient in that they add complexity every step of the way.

Windows Phone for example. A great mobile platform. 100,000 apps. Sky high in customer satisfaction. Great reviews. Terrible sales. Why? OEMs and Operators.

OEMs dictate the hardware and Operators control the sales channel.

Apple is so brilliantly successful because it cuts both of these middle men out. Android is successful because it capitulates to them in an astonishing way.

Android is a prime example of OEMs gone wild. Its a fucking suck fest of bullshit, force closes, and an environment where only 7% of devices run the latest version of Android.

Apple was brilliant in scaling out its brick and mortar stores because it gave it the foot print it needed to replace the Operator at the point of sale.

Windows Phone for example in the US lives or dies based off of the whims of AT&T (and VZW and others but lets keep it simple), whereas Apple really isn't at their mercy. In fact, they have enough leverage to get consistently higher subsidies out of Operators.

Today's move by MSFT is significant because its a step towards the Apple model in which Microsoft takes hardware back into its own hands. If in the coming years they can find a clever way to make up for their lack of a retail presence, then they can control the entire end to end experience from the fabrication line to the store shelf.

That's the end goal here. Control.

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