Linked by Thom Holwerda on Mon 25th Jun 2012 09:50 UTC
Microsoft I'm very thankful for Danny Sullivan writing this article, because it touches upon a subject I've increasingly been frustrated with: the inflation of the term 'hands-on'. Hands-on used to mean that a journalist, blogger, or reviewer got to properly use a device to get some sort of first impression, usually guided by some words from the manufacturer. These days, however, it seems as if even merely getting a glance at a device is regarded as a 'hands-on'.
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first drive = road test?
by gan17 on Mon 25th Jun 2012 11:22 UTC
gan17
Member since:
2008-06-03

It's been going on for years in motoring publications, to be fair. You'll see them taking out the latest Italian rustbucket on a track for a couple of hours, and (as long as it's a loud red or yellow) you'll see a 5 star rating at the bottom with stuff like "buy it now" or "that noise!!" or "bellissimo!!". Then people will go out and buy it and they'll find that the electrics fail every 1000km, the body work falls off, the switchgear goes all squidgy, and the air-conditioner is bollocks in tropical weather.

On the other hand, they'll spend an entire week or more driving the latest Japanese or German family saloon, but somehow having perfectly working air-conditioning, decent residual value and better reliability than the universe only equate to 2.5 stars, cos it doesn't have a Pininfererro badge on the side.

Completely normal journalism, in that regard.

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