Linked by Thom Holwerda on Mon 25th Jun 2012 09:50 UTC
Microsoft I'm very thankful for Danny Sullivan writing this article, because it touches upon a subject I've increasingly been frustrated with: the inflation of the term 'hands-on'. Hands-on used to mean that a journalist, blogger, or reviewer got to properly use a device to get some sort of first impression, usually guided by some words from the manufacturer. These days, however, it seems as if even merely getting a glance at a device is regarded as a 'hands-on'.
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Journalism has sold itself out.
by Kroc on Mon 25th Jun 2012 12:56 UTC
Kroc
Member since:
2005-11-10

Every journalist at that event should be ashamed of themselves. At no point did anybody announce "what is this bullcrap?" and walk past the rope and lay hands on the product on show. Sure, they would have been ejected from the building, but the fact that an entire crowd of journalists were _invited_ to see this product announced, were _told_ there would be "hands-on" afterwards, and yet all fell into line as idle puppets in Microsoft's ridiculous show and dance ("ignore the man behind the curtain!"), then went home to pontificate on their "hands-on" experience, even defending the farcical show _they_ had just been a part of should be a big-fat warning light that these 'journalists' should be counted as nothing better than guerilla marketeers.

Edited 2012-06-25 13:00 UTC

Reply Score: 5