Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
Permalink for comment 523896
To read all comments associated with this story, please click here.
The reason Apple gets a pass
by Windows Sucks on Tue 26th Jun 2012 21:07 UTC
Windows Sucks
Member since:

The reason Apple gets a pass is that most people look at the device not the "Software features" so you know if you get a lower cost device (Like if you buy a cheap Samsung smart phone) you gonna get less features. Thats with everything. If you buy a Honda Civic it's not gonna have everything an Accord does.

With Microsoft all the names is what throw everyone off. You have all different types of computers and then all different types of Windows. Confusing. With the iPhone you have New, old and older and you know with older or lower end you get less features normally.

Pretty easy for anyone to get. Thats the marketing gimmic Apple has and it works.

Reply Score: 6