Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
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Comment by Shane
by Shane on Wed 27th Jun 2012 03:07 UTC
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Microsoft is forced to differentiate between the different tiers of Windows by adding a qualifier to the name. How else do you sell software?

If Microsoft sold devices, they would do the same. It's easier for the public to grasp the concept of different devices having different capabilities as opposed to different OS flavours having different capabilities.

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